Corporate level services

• Organization structuring & staffing
• Long & short-term strategic planning
• M & A management
• New business launch
– Concept refinement though to live-in-market

Marketing department services

• Marketing strategy & analysis
– Quantification & qualification
– Competitive analysis
• Brand life cycle management
– Positioning & differentiation
– Extending the life cycle
• New product development & management
– Initiation through to market launch
– Market launch through to full market expansion
– New brands & line extensions
• Concept development
• Operational marketing
• Advertising & promotion management
– Planning
– Executing the plan to achieve goals
• Trade show management
• Communications management
– Public relations
– Conference speaking
– Media interviews
– Trade publication advertising

Business-to business marketing
& market development

• Lead generation
– Programs that generate leads
– in selected industry verticals
• New business development support
– New industry identification, qualification,
– opportunity quantification
– Prospect research information
• Build company/brand awareness
– Reinforce leadership position
– Generate company recognition in new markets
• Trade association & trade show management
– Contact person with trade associations;
– link with relevant industry committees
– Build & manage the trade show schedule;
– attendee/exhibitor
– Conference speaking- presentation & programs
– to boost #’s in audience
• Customer satisfaction surveys
– Annual survey
– Issue specific surveys (i.e. phone surveys)
• Media relations
– Press releases
– Media interviews
– Editorial calendar development & management
– Contributed articles
– Feature articles
• Trade publications advertising
• Competitive analysis
– Publicly available info
– User group participation
– Survey information

Marketing research services

• Consumer behavior
– Quantitative & Qualitative
• Customer satisfaction surveys

Web site

• Creating new site management
• Current site enhancement/edit/update
• Upgrading based on new Internet technologies
• Search engine placement

Sales department services

• Organization structure & staffing
• Sales strategy
• Channel identification, prioritization,
• and optimization
• Trade marketing support planning
• and execution
• Merchandising & POP support
• Reporting & analytics

Supply chain management services

• Supply chain engineering
• Forward logistics structuring, sourcing,
• and implementation
• Reverse logistics structuring, sourcing,
• and implementation
• Inventory management & supply optimization
• Obsolete inventory management
• Salvage/liquidation of unsaleable products