Fulcrum Development Group

The Fulcrum Development Group & The Food Consulting Group operate on a team-oriented structure. Teams are formed specifically for the needs of the project, resulting in an efficient, knowledgeable group of people while minimizing costs to our clients. These are our principals, their practice specialty, & professional highlights.

Paul Silverlieb

Consumer products and business-to-business service marketing. Business turnarounds, M&A, new product development & introduction, brand & product marketing.

25+ years experience with leading consumer branded products companies:


	• • • • • • •	TCBY Colombo (Bongrain Int’l) Kraft Nabisco Minute Maid/ Coca-Cola Pacific Farms Health Sea, Inc.	VP of Marketing Director of Marketing Brand Management Brand Management Foodservice Consulting New Product Development Marketing Director	frozen desserts frozen desserts bakery products dairy products beverages salad dressings Alaskan seafood industry

Tom Tipps

Consumer products and foodservice/institutional general management. Strategy, long-term planning, M&A, company turnaround and repositioning.

25+ years experience with leadership branded products companies:


	• • • • • • • • • •	Vitality Foodservice The Coca-Cola Company The Minute Maid Company Health Sea, Inc Americana Foods TCBY Colombo (Bongrain Int’l) J.R. Simplot Heublein (Nabisco) Anderson Clayton	President/COO Managing Director Managing Director President/CEO President/CEO President General Manager VP Sales & Marketing Director of Marketing National Account Sales	dispensed beverages dispensed beverages dispensed beverages Alaskan seafood industry dairy/ frozen desserts dairy/ frozen desserts dairy/ frozen desserts frozen potatoes condiments/ sauces edible oils

Anita Sears

Brand and Concept Development. Foodservice Channels. Development, execution, expansion; national accounts, franchise, licensed concepts.

25+ years experience with these leading companies:


	• • • •	Mrs. Fields Famous Brands TCBY Brice Foods Colombo (Bongrain Int’l)	VP Concept Development VP National Account Dev Director New Business/Concept Dev Director National Account Dev	snacks/desserts snacks/frozen desserts snacks frozen desserts

Paul Sensbach

Graphics Design – Packaging, POS, and Sales Materials. Visual communications, messaging.

25+ years experience with major food companies and design agencies:


	• • • •	Kraft Procter & Gamble (P&G) Jefferson Smurfit Fisher Design	Director of Creative Services Art Director Marketing Director SVP Marketing	grocery products consumer products packaging manufacturer graphics/design

Frank Loverde

Food Technology, New Product Development, and Manufacturing. Technology, FDA regulatory compliance, new products, operations and manufacturing.

25+ years experience in operations & technology:


	• • • • • •	Colombo (Bongrain) Bonjour De France Robinson Dairy Meadow Gold Dairies Beatrice Foods Global Food Technologies	VP North America Operations Director of Operations VP Quality Assurance Plant/ Operations Management Director Quality Control (QA/QC) International Food Group	frozen desserts dairy products refrigerated products dairy products perishable products foods

Rich Fischetti

Marketing Research. Full service marketing research supervision and implementation from focus groups through test market. Consumer & customer research, behavioral analysis, ideation & new product research. Focused trade research.

30+ years experience in corporate and consultation marketing research to leading consumer & industrial companies. Formerly headed marketing research at Nabisco (Kraft) for 13 years.

Fulcrum Development Group • A Business Leveraging Organization